Charitable Impact Annual Reports 
In-House Design for Charitable Impact
Objective:
​To design the company's Annual Reports with themes "A Year of Impact and Generosity" (2022) and "Empowering Donors, Empowering Generosity" (2023). The reports for both years needed to look refined and professional and fully exhibit the Charitable Impact brand. ​
Role:
As one of the in-house designers, my role was to design the layout of the entire document, including the grid system and document styles, as well as the cover page and interior graphics.
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Approach: 
  1. After reviewing the brief, I started the process by gathering reference images for the design of the document cover. The document cover provides a thematic basis for the interior layouts, which is why it was the initial focus. ​I iterated different ideas for the cover which were then shared with leadership for feedback. 
  2. After the cover was finalized, I started establishing a grid for the interior layouts. I also established paragraph & character styles for the text.
  3. Once the foundational pieces were established, I started implementing text content. Afterwards, I added accompanying graphics and interactive elements (including buttons, links, and page anchors). 
  4. As I designed the interior content, I moved back and forth through the document and adjusted elements as necessary. I knew that the proper flow of the content was dependent on particular spreads having facing pages or starting on a certain side of the document. Therefore, I created those landmarks first and then designed around them. ​
Picture
Final Results: 
The final reports have a clean and professional layout. There are custom illustrations and graphic elements throughout to maintain visual interest. Photography is consistently used to provide a human touch. The graphics evoke the impact of generosity and enhance the larger themes. 
Jaime Clanachan