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TechPong 2023
Logo Design, Event Branding The theme for TechPong 2023 centred around Alice in Wonderland. The logo uses custom display typography to evoke the source material. As well, the bright colour palette both draws from Charitable Impact's brand palette and references characters from the novel. The accompanying photos used in the material reference aspects of the event and are placed in a clear visual hierarchy. The black & white colouring also helps lend focus to the event name & title. The TechPong branding was cohesive and engaging. The assets had the ability to be applied to websites, social media, posters, and more - all while keeping a sense of consistency. |
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