YEG's best athlete
Branding, Event Design
YEG's best athlete is an annual event to find Edmonton's best junior athlete that takes place at the Royal Glenora Club. 2017 was the inaugural year and I was responsible for creating all the branding & marketing collateral for it. I created the logo to be very family-friendly and to pay homage to notable landmarks of Edmonton such as the High Level Bridge (which is located next to the Club). The brand identity is effectively applied to a variety of materials such as social media images, pop-up banners, letterhead, t-shirts, and posters.